Why your Non Profit Should Use Social Media

Does your non profit have an online presence? Is your website effective? Do you create strategic alliances to leverage your time and resources? Today I want to quickly discuss 3 reasons why you must utilize social media tools.

First, it’s free. Do you like FREE? I love free, especially when there is value attached to the free. Wayne County Community College offers a free internet marketing roundtable every second Thursday where you can network with good people and learn ways to leverage social media, you even have the opportunity to shout your organization out from the stage.  

Second, you can raise funds globally. Did you know you can attach a pay pal account to your face book fan page or blog; and raise awareness about what your organization does and even raise funds from supporters around the world? Through #viral marketing you and your supporters can quickly spread the word about your cause. 

Lastly, everyone is on Facebook (over 500 million accounts), Twitter (over 175 million). LinkedIn ( over 90 million). Take a look at people on the street. A lot of your potential supporters are on their smart phones all the time texting or using Facebook. You need to be where they are. If the president can win an election with the grassroots  through Facebook, and all major companies have a social media presence you should to. Investors are buzzing that Facebook will be going public very soon; translation, it's here to stay. Are you? http://bloom.bg/d91pEF

Non Profit Supporters

Whether you are a member of a local church or support a 501 (c) non profit organization, you have either bought or sold a few chicken dinners, candy bars and cookies over the years. Fundraising is an integral part of most non profit organizations (NPO). Funds are needed for choir robes, uniforms, building fund projects, as well as, salary and operating costs.  

Faithful members give of their time and money. These funds are faithfully logged as expense items in family budgets; where there is often more month at the end of the money. In these challenging times, assistance from social service entities are depleting. Non profits are feeling the cuts from grant monies at local, state, federal levels.

Despite the economic hardships and tight budgets; people are still giving and supporting their favorite non profit organizations. True supporters give of their energy, ideas, resources; as well as finances. The bible says, "I have shewed you all things, how that so laboring, ye ought to support the weak, and to remember the words of the Lord Jesus, how he said, It is more blessed to give than to receive." 

(Acts 20: 34, 35 KJV)

There is good in giving!